The Blue Contest by H&M and Lookbook.nu

First, Read This :

At H&M, blue is a key color for Spring 2010. We want to see your freshest blue style wearing your favorite H&M items!

Starting mid-February, H&M stylists will choose five looks twice per week to be featured on hm.com. All winners will also receive a 100 EURO (about $140 USD) gift certificate redeemable at any H&M!

To enter the contest, all you have to do is submit a look of you wearing one or more pieces of H&M and two or more blue pieces. We are looking for H&M looks in which blue is the dominant color that "pops." Only one H&M item is necessary to qualify, but the more, the better! Don't forget to tag what H&M piece(s) you are wearing when you're done.


  • We're collecting entries from 1st February through 17th March, 2010. No entries will be accepted afterward.
  • Contest entries must include at least one properly tagged H&M item.
  • Contest entries must include at least two items of the colour blue.
  • Contest entries must abide by LOOKBOOK.nu's standard rules for posting.
  • The top 50 entries will be posted on the main contest page, sorted by total hype.
  • Readers are encouraged to HYPE their favourite entries to show their support.
  • However, all winners will be chosen by H&M editors based on creativity, interestingness, uniqueness, and overall appeal.
  • All contest entries will be eligible to be included in H&M's online campaign The Blues. By entering this contest you grant permission to H&M to reproduce your submitted image(s) for the purposes of being included in The Blues campaign on hm.com.


  • Starting Friday, February 26th, H&M will publish 5 winning entries on hm.com in their The Blues campaign. 5 additional winning looks will be added every following Tuesday and Friday until 35 total winners have been chosen.
  • Each look that gets published on hm.com will win a 100 EURO gift certificate at any H&M.

Now, since I am a big big big fan of H&M products, I would like to participate this contest. Honestly, I really looked for the prize, which mean, I can shop till I drop (yippie!). But the most thing I really wanted is your support, guys. If you really care about me, then it would be no problem just to click the HYPE button, on the top left of my pictures. I already submitted 2 photos for this contest, and I'm really looking forward if you guys, have time just to simply click the HYPE button. And somehow, you should put up your little information such as your email account on your Facebook account just simply to make the HYPE counted by Lookbook.nu!

see this pic below :

you would see the "O" on the top left on my picture, all you gotta do is just CLICK that button, then you just have to :

click that "CONNECT TO FACEBOOK" button and then you just have to put some of your private informations like your email account on your FB account and also a password! (sometimes, it would appear on your Facebook status when you hyped someone on Lookbook.nu, but you could make it invisible if you want, because it would be asked first before it appears on your FB status), like this :

and guys, just wanna show you that now the current time I am on 50 Top Entries, so please please please support me, so I could win at least the weekly price! (LOL)

so if you love me guys, then simply HYPE me!! :D


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